AI Agency Website Redesign

Overview

This is a self-initiated concept landing page for a fictional AI consulting agency. I wanted to push back against the typical “neon grid, glowing robot” aesthetic that dominates the AI category and instead anchor the page in something quieter — a near-black navy canvas, a single editorial headline, and two soft orbs of red and cyan light bleeding into the hero. The result is a page that signals “thoughtful and considered” before it signals “AI.” I designed it in Figma and built it as a static Next.js page so I could prototype motion and responsive behavior, not just stills.

Context

Most AI agency sites I had been browsing felt interchangeable: dark mode, gradients, abstract 3D blobs, copy that could belong to any vendor. I wanted to use this exercise to answer a smaller question for myself — how minimal can a category-leading landing page be while still feeling premium and on-trend? Treating it as a concept (no real client, no stakeholders) let me make opinionated calls and ship them, which is exactly the kind of constraint I wanted. The Dribbble shot was the starting point, and the build was the proving ground.

Problem

The hard part of an AI landing page is hierarchy. There is usually too much to say — services, case studies, differentiators, contact — and not enough proof to back any of it up. A first-time visitor needs to understand the offer in roughly two seconds, then decide whether to keep scrolling. Cluttered hero sections fail that test. I needed a structure that compressed the pitch into a single readable line, gave the CTAs room to breathe, and let secondary content (services, case snippets, numbered features) load in below the fold without competing for attention against the hero.

Approach

I locked the palette to a deep navy background with one warm-red and one cyan accent, both reused in the headline color shifts and the two primary buttons — so the page only ever asks the eye to track two hues. The hero headline uses a large serif-toned sans with mixed weight and color to do the work a stock photo would normally do. Below the fold I switched to a clean white panel for the services section to break the dark monotony, paired with two stacked photographs to add real texture. The page closes on a dark card row with numbered service tiles, echoing the hero palette so the composition feels circular.

Outcome

The shot was published on Dribbble and the built version lives in my portfolio as a working static page. As a concept piece I am not claiming traffic or lead numbers — the deliverable was the artifact itself and what I learned making it. What I did get was a reusable layout system: the dark-light-dark rhythm, the two-accent palette discipline, and the numbered-tile footer have all shown up in later client work. It also became a useful reference when explaining to prospective clients what “restrained” looks like in a category that defaults to maximalism.

Lessons

• Constrain the palette to two accents before you start composing — it forces the hierarchy decisions early.
• Break dark sections with a single light panel; the contrast does more work than another gradient would.
• Treat the hero headline as the hero image when you don’t have a real product shot to show.
• Ship concept work as a built page, not just a Figma frame — the responsive and motion problems only surface in code.
• Resist category clichés; the most differentiated move in a crowded space is usually the quietest one.